Jaanvi means “ganga - the river, as precious as your life’

            The origin of “chettiars” begins in the 13th century itself as “mercantile bankers”.  They never built simple homes.  It was all mansions where they lived together with a bigger group of family members.  Weddings, rituals and all other functions and family celebrations take place in these authentic homes.  Nattukottai chettiars migrated to Karaikudi and they have the earthy hues in their food, dressing and accessory choice. 

Diamonds are a must wear for brides in weddings especially earrings, necklaces and bangles.  Even thali is made in diamond most of the time with a long chain.  Along with gold and diamonds, silver articles are gifted to the bride on the wedding day by the bride’s parents.  One of those silver items is this ‘velli vel’.  It is normally used on Vijayadasami day for “ambu viduthal” after the wedded couple have a child be it girl or boy.  They take it to the temple where the rituals are performed by enclosing it in a silk cloth.  Buy silver vel online from Abiraame Jewellers and make use of it as you please.

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