Mission and Vision


From the honest and reliable people of Chettinad, the excellent, elegant design and collection that you would have ever seen, heard or experienced is our mission. Accomplishment of this mission is our life’s goal from each soul of Abiraame Jewellers.

  • To Provide exquisite Gems and Jewellery collection with zenith trust and loyalty
  • Uncompromised quality in Gems and Jewellery.
  • Utmost Value for your Money and matchless customer satisfaction.
  • Best retail shopping experience for those who visit our store and authentic service in every aspect.
  • Shopping is made a BLISS for online customers by meeting their changing needs, likes and styles and uploading the latest designs in our website on a regular basis. We will make you feel like you have visited our shop when you visit our website.
  • Delighting our valuable customers with an experience they haven't had before with our excellent craftsmanship.
  • A feeling to come back for more even if it only an affordable luxury to purchase Jewels.


Our vision is to emerge as a reliable market leader in Gems and Jewellery Industry through both retail and online sales. We wish to become the leading brand of retailer in Singapore and supreme reliable online jewelry store worldwide by 2019. We wish to make every WOMAN:

  • Love herself both in her appearance and confidence levels.
  • To wear the ideal ornaments and stand out from the crowd.